You need to do everything possible to stand out from the competition when selling a home, especially in the current real estate market. Since there are so many houses that are available now, your home needs to offer something special, which would ensure a fast sell and good price.

House Needing Repair

We recommend you research properties under sale in the same geographical location to look at condition and price.

You need to make sure that your home is in excellent condition as a part of getting your home ready to sell. If you want to get the best price from your home, you should complete the repair it needs and you may even upgrade your home.

Property Photographs

Your real estate agent should take literally dozens of quality photographs of your home for posting on MLS. Keep the home uncluttered and if needed, put some things in storage. Other tips include:

Keep the toilet seats covered. Only a photograph of the master bedroom is needed unless the other bedrooms are significantly larger or different You or family members should never be in photos of the home so watch for reflections in mirrors. Shoot only positive features of the home, a swimming pool, fireplace, etc but avoid small closets or hallways. The kitchen is the heart of the home so people want to see numerous photographs of this particular room. For the dining room, have the table beautifully set. The living room photo needs to make the room look large so if you have a lot of furniture, put some in storage. Make sure the front and back property is also included, especially water features, pools, built-in grills/fireplaces, and gardens. Use descriptions to enhance photos.

Getting More Opportunities for Marketing and Advertising

When it comes to selling a home, you will need to consider several marketing strategies. Consider the following:

Invest in color postcards and mail them, for out-of-town buyers and potential buyers in your neighborhood. Multiple color flyers that have some of the best photos of your home really work great when distributed to potential buyers that will come to open house or to view on a scheduled tour with the real estate agent. Consider having videos added because virtual tours get attention. Consider having new advertisement that are done weekly. Open houses should only be held on Sundays or Thursday evenings to get a greater number of visitors to your home. Have your agent get feedback from people that have gone through the home, allowing you to make repairs, changes, or upgrades accordingly. If comfortable, shoot a self-video of you telling people about the property or giving a tour and then post it on a video site like YouTube.

A good rule when it comes to selling a home is that with this currently being a buyer’s market you need to set the asking price lower at least 2% than the asking price for the most comparable home. Or you may sell your home in the future if the price is simply lower than what you want or need. Remember that listing your home at a price that will get no movement is a big mistake.

Jules Hagey is a real estate investor based in California. He is a former estate agent and writes widely about issues related to real estate and finance. He is currently establishing a quick sale houses program in the UK to take advantage of the current opportunities found there.